Experience

Supporting Your Business Throughout Its Journey

Maximising Impact, Performance and Results

SP88 Consulting is founded by Simon Poustie to support businesses launching into the UK market, growing their business in the UK or further afield, and optimising performance. Simon has extensive experience in working with companies of all sizes in the Medical Aesthetics sector with product category and brand knowledge across pharmaceuticals, injectables, energy-based devices, and skincare.

“My experience and expertise is enabling organisations to successfully launch, grow and optimise their brands in market.

Working with leadership teams, I am passionate about supporting the journey from planning the launch of a new affiliate, product or service through to supporting high growth and optimising performance.”

Businessman using smartphone to display contact to send information to customers, concept of using internet technology to contact customers

Simon’s prior experience includes working with pharmaceutical SMEs, start-up and scale-up medical device and MedTech companies in the UK and Europe, with the past 12 years spent in the high growth and rapidly evolving Medical Aesthetics industry.

Simon has launched, grown and optimised a wide range of brands, including POM pharmaceuticals, medical devices, injectables, energy-based devices and skincare products.

What we do

Case Studies

Launch

Case Study 1 - Launch

A European multinational expanding into the UK.

Prepared and executed the launch of the company brand and range of products into the UK market. Developed the strategy, built the affiliate organisation and footprint, managed forecasts and budgets launching into multiple product categories across the UK. Resulted in significant launch impact, rapid growth and sustained brand equity.

grow

Case Study 2 – Grow

UK affiliate of a Global organisation introducing a new technology following strategic acquisition.

Supported the integration of new technology into the UK affiliate including strategic forecasting and planning, operational change management and restructuring, and operational handover from distributor. Resulted in increased market penetration for acquired technology and existing brands, driving in market sales growth and profit performance.

optimise

Case Study 3 – Optimise

UK based multinational streamlining service offerings to support in market brand portfolio.

Strategic review of marketing and commercial plans, including resource allocation and budgeting to support next stage of portfolio growth. Simplification and focus of marketing plans towards supporting services aligned with product mix including brand image, digital marketing, training and education programmes. Resulted in significant increase in corporate brand equity, increased brand exposure and cross-portfolio sales opportunities.